Investors are prioritizing sustainable alternatives, discriminating those companies lagging behind in that field.

Companies and consumers incorporate and prioritize sustainable attributes in their consumption habits and requirements for suppliers, creating a competitive advantage for early adopters.

Public entities have put sustainability and circular economy as one of their top priorities regarding regulation, private-public partnerships and financial support for companies.

Each industry sustainability leaders are setting the new standard, forcing their whole sectors to turn these practices from a choice to a must-do, in order to survive in the medium term.